- Consulting with Canadians -

Air Travel Demand Elasticities:
Concepts, Issues and Measurement

Final report

David W. Gillen
School of Business & Economics
Wilfrid Laurier University
Waterloo, Canada

William G. Morrison
School of Business & Economics
Wilfrid Laurier University
Waterloo, Canada

Christopher Stewart MBA
School of Business & Economics
Wilfrid Laurier University
Waterloo, Canada

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Table of Contents

Executive Summary.

1. Introduction.

2. Elasticity in the context of air travel demand.

3. Measurement issues.

4. Evaluation of elasticity studies.

5. Discussion.

Bibliography.

Appendix A: survey of demand elasticity studies.